Speaking

I speak about the SEO stuff most people find too technical, too weird, or too simple.

Done differently, on stage.

Based in Manchester, I've spoken at Brighton SEO, Tech SEO North, and Manchester DM

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Ryan White on stage at Brighton SEO

Upcoming talks

HIVE MCR Upcoming May 2026

HIVE MCR Manchester All Stars

I will be taking part in the SEO conference that thinks it's a festival HIVE MCR! Joining as part of a Manchester All-Star Panel

Slides to follow

Past talks

Brighton SEO October 2025

How to get your tech tickets signed off by key stakeholders

A practical, process-driven talk on moving technical SEO work through approval and into development. How to write tickets that engineers want to pick up, how to get sign-off from people who don't understand SEO, and how to stop being the person whose Jira tickets sit untouched for six months.

Slides available on request
Tech SEO North May 2025

Getting buy-in for technical SEO

Technical SEO work fails far more often in the boardroom than it does in the codebase. This talk covers how to build the internal case for technical investment — understanding what motivates stakeholders, framing SEO in business terms rather than search terms, and turning a backlog of ignored recommendations into work that actually gets prioritised.

Slides available on request

Topics in development

Actively building new material — if any of these fit your audience, get in touch.

Google's internal ranking systems — a deeper dive

NavBoost was the start. Mustang, Twiddlers, CompressedQualitySignals, and what the leaked documentation tells us about how Google really evaluates pages.

Building SEO tooling your team will actually use

Custom dashboards, automated reporting, and the case for building your own rather than paying for platforms that don't quite fit.

Invite me to speak

I'm available for conferences, industry events, and podcasts. Technical audiences, mixed rooms — I'll always tailor the content to fit.

Drop me a message with your event, audience, and rough timing and I'll come back to you quickly.

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