Blogs

Thoughts on SEO, done differently.

No recycled advice. No surface-level takes.

Articles on Google's internal ranking systems, technical SEO strategy, and how to make search actually work inside real organisations.

ranking-systems 16 April 2025 · 12 min read

NavBoost: What It Actually Is and Why It Changes How I Measure SEO

Most SEOs treat CTR as a metric to report. NavBoost treats it as a verdict. Understanding the actual mechanism — goodClicks, badClicks, lastLongestClicks, the 13-month rolling window — changes how you measure, build, and prioritise almost everything.