SEO strategy built on how Google & your business actually works.
I'm Ryan White, and I do SEO differently here.
I pair search science with a bit of eccentric Mancunian charm to bridge the gap between strategy and execution. Whether it’s optimising your sites technical health or dominating the SERPs, I make sure your users find exactly what they’re looking for.
What I do
User first SEO strategy
Delivering an SEO strategy that will help turn potential users into returning loyal customers
Technical SEO strategy
Audits that go beyond recommendations into execution plans that developers and stakeholders can actually act on.
Stakeholder buy-in
Getting technical SEO prioritised, resourced, and shipped inside real organisations with real competing priorities.
SEO ops & delivery
Running high-performing SEO teams across complex client portfolios — processes, reporting, and tooling that scales.
"There's a certain way SEO is supposed to be done. Safe recommendations, templated audits, slide decks that all say the same things. That's not what I do here. I dig into how Google actually works, I tell clients the uncomfortable truths, and I make sure the work actually gets shipped."
Manchester-built · Done differently
Services
AI & GEO
Search isn't ten blue links any more. ChatGPT answers questions. Perplexity cites sources. Google summarises your industry before a user sees your page. This is where SEO is going — and most brands have no strategy for it.
Learn more →International SEO
Most international SEO implementations are technically correct on paper but fail in practice. Hreflang is misunderstood and misimplemented. URL structures are chosen without considering how they interact with crawl budget and consolidation. And the engagement signals that drive rankings in one market are treated as transferable to another — when they're not. International SEO done properly requires understanding both the technical architecture and the market-level signals that actually move rankings.
Learn more →Local SEO
Most local SEO work focuses on citations and Google Business Profile optimisation. Those things matter — but the businesses that dominate local search understand the deeper mechanics: how engagement signals influence the Local Pack, how location pages need to be built to rank at scale, and how user behaviour plays a far bigger role in local rankings than most people realise.
Learn more →SEO Strategy
A good SEO strategy is only as valuable as the plan to execute it. I build strategies that are technically sound, commercially focused, and designed to survive the realities of internal prioritisation, development capacity, and organisational politics.
Learn more →Technical SEO
Most technical audits produce recommendations. Mine produce plans that developers can build from, stakeholders can prioritise, and businesses can ship. The gap between those two things is where most technical SEO falls apart.
Learn more →Website Migrations
Website migrations are one of the highest-risk events in SEO. Done well, they're invisible — traffic holds, rankings transfer, nothing breaks. Done badly, they take years to recover from. The difference is almost always in the preparation, and almost always in how early SEO is involved.
Learn more →What's included
£60 an hour covers everything — calls, consultations, reviews, second opinions. No minimum commitment, no upsells, no extras bolted on after the fact. You get my time and you get straight answers.
Long-term work
If you need me regularly, I'm open to working something out. Retainers and longer engagements can be structured differently — get in touch and we'll find an arrangement that works for both of us.
How I work
You deal with me directly
No account managers, no junior handoffs. From the first call to the final deliverable, you're working with me — the person who actually knows what they're doing.
Recommendations that get shipped
I don't just hand over a report and disappear. I work with your developers and stakeholders to make sure the work actually gets implemented — because SEO that stays in a slide deck is worthless.
Honest about what will and won't move the needle
I'll tell you which changes will have the biggest impact and which are nice-to-haves. No padding, no busy-work to justify the invoice.
Built around your organisation
Every business has different constraints — developers, budgets, internal politics. I work with your reality, not against it.
Frequently asked questions
Do you work remotely?
Yes — I work remotely with clients across the UK and internationally. Where useful I'm happy to come on-site in Manchester or travel for key workshops and presentations.
What's the minimum engagement?
There's no strict minimum. Some clients need a one-off audit or a specific piece of work; others work with me on an ongoing basis. Get in touch and we'll figure out what makes sense.
How quickly can you start?
Dependent on current availability. Drop me a message and I'll give you an honest answer on timing. For urgent work, get in touch and I'll see what I can do.
Do you sign NDAs?
Yes — happy to sign an NDA before any detailed conversations. Standard for white label and enterprise work.
Speaking invitations
I'm available for conferences, industry events, and podcasts. Drop me a message with your event and I'll come back to you quickly.
Get in touch →Request a consultation
Tell me what you're working with and I'll come back to you with an honest view on whether I can help and what that looks like.
Request a consultation →