Senior SEO, across the full stack.
From technical architecture to international strategy — independent consultancy with no account management layer between you and the work.
Optimising for the age of generative search.
Search isn't ten blue links any more. ChatGPT answers questions. Perplexity cites sources. Google summarises your industry before a user sees your page. This is where SEO is going — and most brands have no strategy for it.
Learn more → International SEOInternational SEO that accounts for how Google actually handles multiple markets.
Most international SEO implementations are technically correct on paper but fail in practice. Hreflang is misunderstood and misimplemented. URL structures are chosen without considering how they interact with crawl budget and consolidation. And the engagement signals that drive rankings in one market are treated as transferable to another — when they're not. International SEO done properly requires understanding both the technical architecture and the market-level signals that actually move rankings.
Learn more → Local SEOLocal SEO built on how Google actually ranks local results.
Most local SEO work focuses on citations and Google Business Profile optimisation. Those things matter — but the businesses that dominate local search understand the deeper mechanics: how engagement signals influence the Local Pack, how location pages need to be built to rank at scale, and how user behaviour plays a far bigger role in local rankings than most people realise.
Learn more → SEO StrategyStrategy grounded in how search actually works.
A good SEO strategy is only as valuable as the plan to execute it. I build strategies that are technically sound, commercially focused, and designed to survive the realities of internal prioritisation, development capacity, and organisational politics.
Learn more → Technical SEOTechnical SEO that goes all the way to execution.
Most technical audits produce recommendations. Mine produce plans that developers can build from, stakeholders can prioritise, and businesses can ship. The gap between those two things is where most technical SEO falls apart.
Learn more → Website MigrationsMigrations done without losing what you've built.
Website migrations are one of the highest-risk events in SEO. Done well, they're invisible — traffic holds, rankings transfer, nothing breaks. Done badly, they take years to recover from. The difference is almost always in the preparation, and almost always in how early SEO is involved.
Learn more →Not sure where to start?
Tell me what you're trying to solve and I'll point you in the right direction. No commitment, no pitch deck.